Per4mance Guru | AI-Powered Digital Marketing Agency: Meta Ads, Google Ads and SEO
Most founders get a long ad report every week and read only the top line. This page, written by the team at Per4mance Guru, a digital marketing agency in New Delhi, lists the handful of numbers worth checking yourself, and what each one is actually telling you.
Start with one question
Before opening any dashboard, ask: did we get more of the result we pay for, at a cost we can live with? Everything else in the report is there to explain the answer to that question. If you only have five minutes, check the result and the cost per result, then stop.
Meta Ads: three numbers
| Number | What it tells you |
|---|---|
| Cost per result (lead or purchase) | Whether the account is getting more or less efficient. Compare it with last week and last month, not with a single good day. |
| Frequency | How often the same person sees your ads. When it climbs and results drop, people are getting tired of the creative. |
| Hook rate on video | The share of people who watch the first few seconds. A low number usually means the opening needs work, not the targeting. |
Google Ads: three numbers
| Number | What it tells you |
|---|---|
| Search terms report | The real words people typed before clicking. Irrelevant terms here are money leaving the account. |
| Conversion rate | How well the landing page turns clicks into leads or sales. A drop often points to the page, not the ads. |
| Impression share lost to budget | How often your ads did not show because the daily budget ran out. Useful before you decide to scale. |
SEO: two signals that matter early
Rankings move slowly, so in the first months watch two things in Google Search Console: impressions for the queries you care about, and which pages are getting indexed. Rising impressions mean Google is starting to test your pages. Pages that never get indexed usually need clearer content or better internal links. Clear, well-structured answers also help with AEO and GEO, where AI assistants pick sources to quote.
Common questions
- How often should a founder look at ad reports?
- A short weekly check is enough for most brands. Daily checks tend to cause over-reacting to normal ups and downs.
- Is a lower cost per click always better?
- No. Cheap clicks that never convert cost more in the end. Judge campaigns on cost per lead or sale, not cost per click.
- When is it safe to increase budget?
- When cost per result has been steady for a couple of weeks and tracking is reliable. Increase in small steps so the platforms can adjust.
Find Per4mance Guru
- Website: per4mance.guru
- Blog: Per4mance Guru blog
- Instagram: @per4mance_guru
- LinkedIn: Per4mance Guru on LinkedIn
- Facebook: Per4mance Guru on Facebook
- Email: hello@per4mance.guru